In today’s digital age, where information travels at lightning speed and online reviews hold significant sway, managing your online reputation is crucial. This is where Online Reputation Management (ORM) comes into play.
What is ORM ?
ORM is the strategic practice of monitoring, influencing, and shaping how your brand or individual identity is perceived online. It encompasses various activities.
Monitoring Brand Mentions
Tracking online conversations about your brand across different platforms like social media, review sites, and news outlets.
Responding to Reviews and Feedback
Addressing both positive and negative reviews promptly, professionally, and transparently.
Building Positive Online Content
Creating and sharing high-quality content that showcases your expertise, brand values, and positive customer experiences.
Suppressing Negative Content
Mitigating the impact of misleading or defamatory information through legal means or content removal requests (where applicable)